Nicotine and the adolescent brain
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Another study published in Tobacco Control underscores these concerns: Just as e-cigarettes, particularly the J UUL-style, promoted with a modern, high-tech image and harm reduction and smokeless messages, appeal to adolescents, it is likely that IQOS, marketed in a similar manner, will also appeal to adolescents. To prevent youth access to IQOS and exposure to its advertising and promotion, the FDA is placing restrictions on how the products are marketed especially through websites and social media and requiring that advertising is targeted to adults
And the industry is showing no signs of slowing down, spending more than $9 billion on marketing each year
Oral health professionals should bear in mind that even individuals who smoke only one cigarette per day have a 64% higher risk of early death (primarily from lung cancer) than never smokers
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