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Reynolds subsidiary, Santa Fe Natural Tobacco Company, has launched a filter recycling effort, and the company mounts an intensive public awareness campaign about litter leading into Earth Day

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While Marlboro continues to lead as the most valuable tobacco brand for the 10th consecutive year, the industry is undergoing significant transformation, said Richard Haigh, global managing director at Brand Finance

In Mxico, one recent study estimated that half of smokers aged 10 to 19 used capsule cigarettes