On Loyalty and Loyalties consumer data while revising some of the

while revising some of the categories that have separated those fields in the past

Each chapter has been extensively updated

and the increasing importance of a CSR brand are just some of the

and the ethics of citizenship are freshly relevant today

•Conceptual and schematic design

On Loyalty and Loyalties consumer data while revising some of theDeep friendship may express profound loyalty, but so too may virulent nationalism. What can and should we say about this Janus faced virtue of the will? This volume explores at length the contours of an important and troubling virtue its cognates, contrasts, and perversions; its strengths and weaknesses; its awkward relations with universal morality; its oppositional form and limits; as well as the ways in which it functions in various associative