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Product, packaging, and positioning What Leo Burnett and his team had to position was a new tobacco blend a recipe, as the company called it that Philip Morris believed could reach well beyond Marlboro's former audience
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You'll know why people call it 'The Land of Enchantment' as soon as you see the Sandia Mountains glowing pink at sunset." 34
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Their reaction was often anger, for as time went on, and the disclosures of misconduct mounted, plaintiff attorneys were able to use evidence of the coverup not only to attack the state-of-the-art defense but also to arouse feelings of outrage in jurors