[31] The success of the advertising campaign, which used movie actors and singers to promote the brand, can be attributed to Albert Lasker of the Lord & Thomas agency, and Edward Bernays, both of whom were hired by Hill
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Key takeaway: While selection is smaller than with global tobacco giants, Native brands provide distinct options that balance tradition, affordability, and quality
Current e-cigarette use among middle and high school students declined significantly between 2023 and 2024 (7.7% to 5.9%, or 2.13 million to 1.63 million) but e-cigarette use remains a serious public health threat: among students who currently used e-cigarettes in 2024, 38.4% reported frequent use and 26.3% reported daily use
Advertising of tobacco products is heavily regulated, with restrictions on where and how these products can be promoted
Still, its the countrys leading cancer killerit will claim more than 150,000 American lives this year
