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They are particularly effective in driving the kind of unsustainable consumption that is destroying our planet

All adults From 2016 to 2019 around one in four adults inaccurately believed vaping to be as, or more harmful than smoking, with between 43% and 50% believing it to be less harmful (Figure 22)

Burning incense inside the home is just as unhealthy as lighting a cigarette indoors

Initial ENDS products delivered lower concentrations of nicotine than combustible tobacco products [13]

Do a test run on a small area before using it extensively

The previous year, in 2025 we asked the equivalent group of vapers how they expected to respond to the disposables ban