Camel, for example, replaced their Camel Lights product with Camel Blue. Philip Morris stuck with the idea that lighter shades indicate a lighter cigarette, and thus Marlboro Lights became Marlboro Gold, and Marlboro Ultra-Lights became Marlboro Silver
Tobacco companies, meanwhile, have downplayed the health risks of menthol and increased nicotine levels in some menthol cigarettes
Impact of Tobacco-Related Health Warning Labels across Socioeconomic, Race and Ethnic Groups: Results from a Randomized Web-Based Experiment
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This number is consistent with long-standing tobacco control policies
For that was the day President Lyndon Johnson signed legislation requiring warning labels on packages of cigarettes