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Industry tactics include exploitation of vulnerable people through targeted marketing strategies, misleading consumers, and making false claims about the benefits of their products or their environmental credentials, added Kluge

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The new report follows several previous RCP publications on e-cigarettes and vaping, including: Harm reduction in nicotine addiction a report on alternative nicotine products published in 2007, which covered their regulation and role as alternatives to smoking

Results: The majority (85%) of respondents who had heard of e-cigarettes reported being exposed to e-cigarette advertising on at least one type of media, and the average number of types of media to which respondents were exposed was 5 (range: 017)

Thirdhand smoke triggers an inflammatory response, and when people are especially sensitive, they may get an asthma attack

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