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Newsstand clerk Ali Hassen, who sells cigarettes daily to a steady stream of customers from nearby office buildings, said he didn't know if the new age restrictions would do any good

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Prof Dame Sally Davies, the chief medical officer, said: Significant numbers of smokers are now using roll-ups without realising that gram for gram of tobacco they are just as unsafe as ordinary cigarettes

Ahrendts J, Rusch N, Wilke M, Philipsen A, Eickhoff SB, Glauche V et al (2011)

For example, citizens increasing health awareness surely plays a role, as do annually rising tobacco taxes every year, said Yusuke Suzuki, general manager of TIOJs heated tobacco product planning division

We had the opportunity to share our story as well, so that more people can be aware of NEC