Prem Barthasarathy Prem Barthasarathy Published Dec 9, 2024 Cigarettes have played an unexpected role as a form of currency in various historical contexts
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The team analysed smoke from two leading tobacco cigarette brands and four popular herbal cigarette variants containing ingredients such as basil, clove, cinnamon, mint, green tea, chamomile and water lily
Local research conducted by Kantar, a global data, insights, and consulting company, shows that in the UAE, where 9.5% of consumers are currently using non-combustible products, a remarkable 83% are open to making the switch
Yet the company has ground to make up against competitors
It it because it's from Armani