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Adverts for Marlboro in the 1930s featured a close-up image of a glamourous woman, with dark lipstick, smoking a bright white cigarette

Le-cigarette est quipe dun bouton pour rgler diverses fonctions

It is suitable for adults who are motivated to quit and need medical support to manage nicotine cravings and withdrawal symptoms

Why does one station charge significantly higher prices than another

Although the design of the packaging can change a bit between brands, the number of packs remains the same

"This is a big problem in France but also all around the world," the 18-year-old tells the BBC, adding she is "extremely happy and proud" that the campaign has had such an effect