Sole proprietors using their Social Security Number can skip this step, but most retailers need an EIN
In October 2015, links began circulating on Facebook promising users a free carton of Marlboro cigarettes as a celebration of the brand's 100th anniversary: The embedded links involved a variety of URLs (like the one above), some of which included entirely unrelated scam-bait terms like "iTunes" and "Apple." Users who clicked through to claim their purported free carton of Marlboros were routed to a page reading "Marlboro is Giving FREE Carton of Cigarettes to celebrate 100th Anniversary (150 Cartons Remaining)," which cloned the style of Facebook-based content (but was hosted on a non-Facebook URL): As noted, URLs visible in the posts didn't point to any credible domains (or any sites linked to Altria, the brand's parent company)
In many countries, these warnings cover 50% or more of the pack, and in some places, they can also cover 80% or even more of the packaging
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But retailers wouldnt be hit with the headache of getting new stamps for all the cigarette packs they already have sitting on their shelves
