The single pack can differ greatly depending on where it is bought and is a combination of tax policy, manufacturers standardized the pack size, and a good measure of marketing psychology
Australian Government
Other countries where plain tobacco packaging laws came into force were The Influence Of Neutral Packaging Of Tobacco Referring To Young Smokers Bright, glossy packaging always has a lasting impression, psychologically, especially on teenagers
The reason behind this is largely a matter of clever marketing, according to the authors of this editorial in the BMJ
Until the FDA issues guidance or regulations on what constitutes an FDA approved training program, the FDA indicates the agency intends to use a lower maximum civil money penalties schedule for all retailers who violate the regulations restricting the sale and distribution of cigarettes and smokeless tobacco products, whether or not they have implemented a training program
Third, it is crucially important to carefully formulate the claims, labeling and communication materials associated with a cMRTP to ensure that the intended messages and warnings are accurate and not misleading [85], and well understood