does leonardo dicaprio smoke cigarettes in real life What a good boy! lights up on the set of his new set... but it's only an electronic cigarette Leonardo DiCaprio smoked in secrecy

So long as there is money to be made in moving such merchandise, it seems, someone will be on hand with a battery of techniques to promote sales.

Still, there is one thing Leo does that's bad for him and also bad for the environment: smoking

The Oscar-winner apparently he's inspired others to follow his lead

So e-cigarettes effectiveness as a quitting tool is currently debatable, says Jeff Daiter, chief medical director at Ontario Addiction Treatment Centres

While he doesn't completely fit into the box of the typical "traditional Hollywood hunk," it's not like he hasn't acted like one at times (think: strutting around with his fair share of models or renting the world's fifth-largest private yacht)

The star seems to have gotten a bit serious with Gigi, who is one of the highest-paid models in the world