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Years later Bernays would smile confidently at the radical effect the campaign had wrought about in society, Age old customs, I learned, could be broken down by a dramatic appeal. While the intentions behind this radical change might certainly be murky, there is no doubt that the Torches of Freedom became a landmark trendsetter in the world of advertising and public relations and is influencing the rules of the game even today

Seven of the 10 best picture nominees for 2023 contained tobacco imagery, as did nearly two-thirds of all Oscar-nominated films. According to the Guardian , cigarette smoking in real life supposedly increased during the COVID pandemic, which seems counter-intuitive

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Tobacco use in Washington 2019 Cigarette use: Washington Cigarette use in Washington In 2017, 13.5% of adults smoked