He and his fellow researchers could not figure out why young children showed exposure to tobacco toxicants after their parents had stopped smoking
Time magazine named him one of the 100 most important people of the 20th century
(Image courtesy of the National Postal Museum) Springer TC117P, 100 cigars, Series of 1883, proof plate number 5542 at right
The following year, Morris launched the $45 million Wacky Wild Kool-Aid Style campaign aimed at six- to 12-year-olds and introduced a loyalty program modeled on Marlboro cigarettes Country Store initiative
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