gold cigarette box brand Lot USA Gold Cigarettes Red King

Misleading packaging and labeling

Many people use e-cigarettes as a tool for smoking cessation, finding them helpful in their journey to quit smoking

48% of 404 screened in 12 facilities in NYC

Studies have shown that the best way to quit smoking permanently is to stop immediately

Retailers are required to obtain a license to sell cigarettes, but are not required to obtain a license to sell other tobacco products except e-cigarettes.6 Retailers and vending machine distributors are required to obtain a license to sell e-cigarette products.9 Youth access laws In December 2019, the United States adopted a law raising the federal minimum age of sale of all tobacco products to 21, effective immediately

METHODS Brand identification strategy To identify brands that young people in the US are using, we examined survey results from a cohort of participants recruited from a Midwestern state in the US, aged 1524 years (55% female, 76% Non-Hispanic White) 21 , who reported their most commonly used e-cigarette brands at baseline (n=548) and at a 12-month follow-up (n=270)