FROM CONCEPT TO BOTTLE: BUILDING A FRAGRANCE BRAND - NOVEMBER materials students will begin by learning

students will begin by learning essential safety protocols to ensure a fun and safe experience

we will examine the cherry note in perfumery as a reflection of both cultural identity and artistic innovation

blending natural materials with newly discovered aroma chemicals like coumarin

and daily ritual

More than simply smelling raw materials

FROM CONCEPT TO BOTTLE: BUILDING A FRAGRANCE BRAND - NOVEMBER materials students will begin by learningTHIS MODULE WILL FOCUS ON CONCEPT, BRAND, & CREATIVE DEVELOPMENT Defining Your Brand Concept: what sets you apart, niche vs. mass vs. ultra niche, and how to position yourself in a crowded market. Market & Expectations: realistic volumes, timelines, financial outlook, and industry shows to attend. Fragrance Creation: writing a professional brief, working with perfumers, sourcing naturals vs. synthetics, and exclusivity. Packaging & Bottle Design: