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How likely would you be to switch to another cigarette brand or style? The response options were you might switch, youd definitely switch, or you wouldnt switch. We dichotomized this variable, combining might and would definitely switch (susceptible, coded as 1) compared to wouldnt switch (not susceptible, coded as 0)

Harrald, Chris

Unbleached papers like those in Kashmir tubes appeal to smokers who prefer a more natural experience, while bleached white papers offer a cleaner aesthetic that some find familiar

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The cigarette should be ashed whenever the ashes get to the length of about a 1/4" inch or more

Perforation also gives extra possibilities to personalise your smoking experience and emphasises brands care of high quality and details