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Its important to remember that tobacconot vapingis the real killer

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Smokers and quitters visiting QuitNow's Quitting Methods page (12/01/13 screenshot) are told that: "Research shows if you're addicted to smoking and use these medications properly, you can double your chances of quitting successfully." The word "your" clearly implies population level effectiveness over how most smokers normally attempt to quit (cold turkey), not clinical efficacy over a quitter who joined a study seeking free medication, but who was given a look-a-like placebo quitting product instead

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Such packaging better grabs the target audience as it stands out loud