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A 2023 study of trends in nicotine strength among e-cigarette products found that the average concentration of nicotine in e-cigarettes has increased from 2.5% to 4.4% between 2017 and 2022

From the 60s and 70s, the tobacco industry marketed low-tar cigarettes as safer versions of their normal cousins

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Fang, B.S

"It would appear that the impact of standardised packaging may be affected by the detail of the regulations such as whether they ban descriptors, such as 'smooth' or 'gold' and control the shape of the tobacco pack," she said

The NIDA points out that the current evidence shows that vaping may indeed be less harmful than smoking traditional cigarettes