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This is a two-fold process

Tobacco cigarette consumption decline in traditional formats has pushed manufacturers to diversify their format portfolios as a retention strategy

This combination delivers nicotine efficiently with less irritation

know ye not that your body is the temple of the Holy Ghost which is in you, which ye have of God, and ye are not your own

This was a marketing strategy successfully employed by the tobacco companies from the 1950s till 2010 (when a law prohibited the use of light, mild, low descriptors) to prevent tobacco cessation

This research is paired with another study conducted in 2013 and published in Current Biology