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This enormous black market of cigarettes is hidden in plain sight, with contraband packs sold openly in shops and markets

The brands image is built slowly and collectively by all of the accumulated associations and images of the communications strategy, such as social status, sophistication and social acceptance, athleticism and healthfulness, glamour and fashion, rewarded risk-taking and adventure, and masculinity or femininity

and smokeless tobacco sales)

Ten percent of individuals who smoke also vape 8 , and among those that both smoke and vape, 71% report vaping to help them quit smoking 9

The color of the smoke is equally important