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Chesterfields and Camels were his cigarettes of choice, but he also smoked Gitanes, a French import brand as well
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It promoted Kent as the brand for the 1 out of every 3 smokers who is unusually sensitive to tobacco tars and nicotine. It said Kent offered them the greatest health protection in cigarette history. In double page magazine ads that played on the publics gee-whiz faith in science and technology, Lorillard said its quest for the new filter ended in an atomic energy plant, where the makers of KENT found a material being used to filter air of microscopic impurities. What is Micronite? another ad asked
For example, in countries where graphic health warnings are required on cigarette packs, tobacco companies may adjust the size of their packs to accommodate the warning labels while still maintaining their brand identity
Gazdar, A
