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a blazing passion
Laying out clear principles
Beloved by millions
s oldest questions along with new quandaries only he could imagine
and makes a persuasive case for its urgency in our tech-saturated world
Hooked (How to Build Habit-Forming Products) Maise a blazing passionHow do successful companies create products people can? t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model? a four step process embedded into the products of many successful companies to subtly encourage customer behavior.
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