Branded Entertainment in Korea Oracle Universal Content Management Psychosocial approaches highlight the unstable

Psychosocial approaches highlight the unstable basis of knowledge

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Branded Entertainment in Korea Oracle Universal Content Management Psychosocial approaches highlight the unstableBranded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea. The book discusses the origins, development, current state, ethics, and regulations of branded entertainment in Korea, considering the impact and implications for communication users and regulators as well as industry actors. Over 30 cases from 2013 to 2019 are offered to provide