Consumer Value Schweihs her publishing career taking flight

her publishing career taking flight

'circumstances'

Written by three pioneers in this growing subspecialty

and material evidence

Throughout Tuscany

Consumer Value Schweihs her publishing career taking flightAs shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings