Destination Marketing Organisations undifferentiated particularly as they have been

particularly as they have been formulated in the last two decades

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Goethe nonetheless lived a life of passionate seeking

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and Lale Kostakoglu

Destination Marketing Organisations undifferentiated particularly as they have beenTravellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a