To be fair, for those willing to put in some effort it is a great way to exercise those often neglected creative muscles
Its pretty hot out there
Think flowing chiffon, spaghetti straps, and twirling skirts

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[1] [7] In 2004, The New York Times , asking "Does the glamour of the Golden Globes steal the scene from Oscar?", observed that the wider range of potential nominees of the "younger, hipper" Globes, from television as well as film, offered designers more opportunity to have their work featured on the red carpet
Add in apples or green onions to the mix