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Tiger fights a dragon in Dragon Clash
While offering a strong foundation for new readers of the mid-century
offering expert advice
journalists and the public continue to encounter and
What explains the persistent gender gap in America's clergy
Consumer Research R and D Tiger fights a dragon inConsumer Research: Postcards from the Edgeis a collection of cutting edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include * chronicle, composition and fabulation in consumer researc * postmodern approaches to pluralism in consumer researc * marketing in cyberspac * poststructuralism in marketin * semiotics in marketing and consumer research