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most marketers have not
long-term improvements and bottom-line savings
drawing on contemporary theory and practice in equal measure
the book helps you see that what you teach
With his breakout book
Media in Mind Steven G. Krantz most marketers have notWhere do you end, and where do media begin? In Media in Mind, author Daniel Reynolds draws upon naturalist philosophies of the mind from John Dewey through contemporary theories of embodied and extended cognition to make the case that the lines separating media from the minds of their users are not blurry or variable so much as they never existed to begin with. Through analyses of films and video games from 1900 to the present, Media in Mind shows how
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