From Bench to Market shock waves How do groups make decisions

How do groups make decisions that impact on people's lives

EAN: 9780071458771

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The result of a joint teaching initiative by the tourism departments of twenty European universities

expert B2B marketing strategist ArdathAlbee breaks new ground in the field of digitalmarketing and new customer acquisition

From Bench to Market shock waves How do groups make decisionsWho wins the race to turn molecules into medicines? How much does it cost? What factors influence the choice of synthetic routes and reaction mechanisms? How can pharmaceutical companies protect their discoveries? In From Bench to Market, Walter Cabri and Romano Di Fabio chart the process of industrial chemical synthesis, from the first discovery of a molecule, or 'new chemical entity', to its entry in the marketplace as a drug. They discuss all