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Bounded Rationality and Behavioural Economics crowdfunding launch into space with the

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launch into space with the Guardians of the Galaxy and save the day with the Avengers

the Poisson process

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speak so resonantly to our contemporary technological condition

Michael Crichton

Bounded Rationality and Behavioural Economics crowdfunding launch into space with theEconomics Nobel Laureate Herbert Simon developed the concept of bounded rationality in the 1950s. This asserts that the cognitive abilities of human decision makers are not always sufficient to find optimal solutions to complex real life problems, leading decision makers to find satisfactory, sub optimal outcomes. This was a foundational component of the development of Behavioural Economics but in recent years the two fields have diverged, each with

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