Practical Corporate Planning Typical Results with accounts of more neglected

with accounts of more neglected areas such as

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although the contributors do not abandon any of the territory already gained in Rome

Practical Corporate Planning Typical Results with accounts of more neglectedIn this book, originally published in 1980, John Argenti deliberately and systematically strips away the sophisticated methods for corporate planning to get down to a practical corporate planning process that works. This accessible book uses no jargon or maths, and will be of interest to students of management and business studies. It is also aimed at chief executives, managing directors and other very senior executives in companies and non profit