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Written by a renowned author with more than 25 years experience
A Conflict of Laws Companion brings together a group of expert authors to write essays in honour of Professor Adrian Briggs QC
they wrote lengthy and passionately-argued letters about them which are here made easily available to scholars for the first time
While immigrant integration is often assumed as
the book explores the various ways professionals can purposefully encourage ‘child authors’ to develop their non-fiction writing skills
Strategy of Global Branding and Brand Equity drag & drop Written by a renowned authorWhy does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries with very different cultures. Following the Predictive Brand Choice (PBC) model, this book seeks to predict a consumers loyalty and choice. Results have
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