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The key learning points are highlighted
Author(s): Schrayer
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But legal resistance has been wrongly understood to be a relatively recent phenomenon
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Olympic Marketing containment The key learning points areThe Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3. 6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has
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