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Author(s): Allen Ivey
INTERNATIONAL METRIC EDITION provides plenty of guidance and informal advice as it demonstrates the links between statistics and the real world
The 9th edition of this classic textbook provides students with a firm understanding of current management theories and practical skills to help smooth their transition into the workplace
Trust this book's unique approach as you master concepts behind learning
'New Perspectives: Prospects for the Future
Sales Promotion RN Author(s): Allen IveyAuthor(s): Tony Yeshin Sales promotion is an increasingly important tool within the overall armoury of marketing communications. Sales promotion has grown dramatically as the communication channel of choice in recent years. Not only can Sales Promotion help marketers achieve specific objectives, it can do so more rapidly than virtually any other area of Marcomms. Sales Promotion is a survey text that provides a sound academic underpinning of sales