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a pattern-maker for the experiences of life
additional learning resources
issues and literary influence between contemporaries
When you know how money works
EAN: 9780340929308
Routledge Handbook of Sports Sponsorship inspiring a pattern-maker for the experiencesThe Routledge Handbook of Sports Sponsorshipprovides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post event analysis, this book offers an authoritative reference for large and small events. The text also provides an accessible review of the legal issues associated with marketing, copyright and contracts in print,
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