Aim for the dress that looks expensive without looking like you tried too hard
A woman who finds the right dress six weeks before the wedding and builds in two fitting appointments has a completely different experience from a woman who finds the right dress ten days out and has to wear it as it arrives
dresses with metallic jacquard florals or crystal beading on melange gray wool
Or rather: if you received a party invite that asked you to wear one, would you know instantly which of your dresses fit the criteria, or would you turn to your phone for a frantic Google search
I know it sounds off-putting, but trust me, it tastes so much better with it because it adds unsurpassed umami and depth of flavor
The ads as they appeared in magazines had about a one-inch white space at the bottom that said coyly, Modess because . Sales copy was limited to just a few words that defined some of the brand qualities, but without revealing to onlookers that the woman reading the magazine might actually gasp sometimes have a period
