In an interview , Profiles in History president and CEO Joseph Maddalena noted that the gown had been in one collectors hands since the 1960s, and while the gowns auction estimate was set at $150,000 to $250,000, its historical significance could mean a final bid that was much higher: Its the most famous dance sequence in Marilyn Monroes career, he said, adding that the dress was a cultural icon and the most important female costume Ive ever sold. The final selling price of the gown, however, came in at $310,000, likely because questions arose as to whether the dress was indeed the piece used for the number
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