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Sleeveless Napkin Ring-Embellished Keyhole-Front Midi A-Line Halter Dress

The romantic ruffle details and flowing silhouette create that coveted feminine aesthetic that sells incredibly well on social media platforms

Floor-length A-line tulle skirt with side slit and sweep train

This is why, regarding the color of this dress, Im not interested in what the actual colors are, and more interested in why people can see the same thing different ways

"Our website's currently at about a million visits to this page alone," creative director Ian Johnson told NBC News

The dress is adorned with delicate pleats, giving it a soft and flowing texture that enhances the overall elegance of the design