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I went through this branding exercise for a record labels merchandise arm and we landed on Y2K B.E.T. In just two words, we had pinpointed the permeating theme of all the visuals, sounds, textures, and feelings a consumer would experience when engaging with their brand

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Just follow these simple guidelines about matching your prom dress and hair (without going over the top), and you'll be well on your way to looking fab at your prom.

Next, take the bodice pattern piece and make a mark 1 1/2 inched down from the underarm and draw a perpendicular line

With so many styles, colors, and price points to consider, it's easy to feel overwhelmed when trying to find options that are stylish, flattering, and won't break the bank

Bright colors, floral prints, enamel jewelry, and straw bags are some of the signature pieces youll want to look for