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To test this, he asked participants if they go to bed early and feel best in the morning (i.e., larks) or if they like to sleep in and feel best at night (owls), then matched this self-identified circadian type with how they saw the dress

It began as someone attempting to find a dress to wear to a wedding, and ended in millions of tweets, countless articles and even a copyright dispute

Work of Art: Elevate your professional wardrobe with a dress that exudes both authority and femininity

Choose a blue or gray dress shirt to match black jeans and brown shoes for an evening look

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Still, theres something about this moment and the way it embodies the modernizing spirit of the 1920s, she tells BBC News