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Blue stands for wisdom, confidence, and loyalty, which are great qualities to highlight at a Sweet 16 party, a growing-up celebration

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Outerwear: A cropped denim or leather jacket adds a cool, casual edge to an A-line dress

We tried to figure out a way in which we could leverage off of the popularity of THE dress and actually use it for good. The campaign comes just ahead of International Womens Day on March 8

What style of wedding: When brides think of mermaid or trumpet silhouettes, their minds often picture a beach wedding