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And judging from online reviews, consumers are embracing the rental experience for prom, charity balls and other formal occasions, said Ellen McKinney, an assistant professor of apparel, merchandising and design at Iowa State University

For those of us who are ready to embrace some form of structure, a trusty blazer is the definition of understated elegance

But, then again, chances are if youre reading this post, youre not in that camp

For a collection that beautifully blends tradition with modernity, explore the exquisite offerings from Samyakk and shine bright this festive season

Light chiffon or floral prints bring charm to outdoor spring sessions, while sleek satin and bold jewel tones make fall and winter portraits unforgettable