M&S has just launched its summer collection, packed with midis that look far more expensive than they are, while & Other Stories has some excellent cotton dresses that are polished enough to wear to work (and that will still keep you cool)
Whereas in the past, when brands mostly created their public image from the top down, through advertisements and by building relationships with magazines, luxury labels now have to consider all their customers because of social media, and Covid-19 has highlighted the importance of digital channels more than ever, says Antonio Achille, senior partner and global head of luxury at McKinsey & Company
And to help you figure out exactly how to wear the piece, we turned to fashion people for all the best sweaterdress outfits that you can emulate very easily
NICKY TIERED MAXI DRESS $695 $417 Price reduced from to Color FREE GROUND SHIPPING* Dreamy, airy, and undeniably romantic, the Nicky off white lace dress is our new obsession
Front length from top ruffle to bottom hem (M: 82CM)
For evenings, choose something a little dressier like a sundress or jumpsuit