People believe that is the explanation for the dress how the brain makes assumptions about the lighting
Plus, the stimulus first arose in the wild (in England, no less), making it all the more impressive
Usually, its assumptions are based on what it has most frequently encountered in the past
"Your visual system has to decide whether it gets rid of shorter, bluer wavelengths of light, or the longer, redder wavelengths, and that decision may change how you see The Dress." Dr Conway also found that perception differed by age and sex
The light hits the retina in the back of the eye where pigments fire up neural connections to the visual cortex, the part of the brain that processes those signals into an image. Usually this process works fine, Rogers writes, but the image of this particular dress is some kind of perceptual boundary. Whats happening here is your visual system is looking at this thing, and youre trying to discount the chromatic bias of the daylight axis, Bevil Conway, a neuroscientist who studies color and vision at Wellesley College, told Wired
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