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With COVID-19 throwing a wrench in wedding-business-as-usual, minimonies are having a major bridal moment

Digging further into breakthrough potential, we look at two key measures to determine this: How different a product is (distinctiveness) How superior a product is compared to whats already available in market (advantage) Lays All Dressed is seen as highly distinctive, performing significantly above the average for a food innovation in the US (distinctiveness T2B: 82.7% vs 69.5% norm) which is driving the great breakthrough potential score

A colorful printed scarf tied around the neck or a bright crossbody bag adds personality without overwhelming the simplicity of the outfit

This stripped-back all-white outfit proves this point by utilising just a T-shirt, a pair of jeans and a pair of trainers, all in the same shade of pure white

A put-together look that feels effortless

Stand with your feet together